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Honda Division up 4.0 percent; Acura Division up 30.9 percent
American Honda Motor Co., Inc., posted June sales of 106,627 vehicles, an increase of 6.2 percent, the company announced today. American Honda year-to-date sales reached 593,909, an increase of 12.6 percent versus last year, based on the daily selling rate*.
Honda Division posted June sales of 95,788, an increase of 4.0 percent versus June 2009, led by total car sales of 56,854, up 8.0 percent. The Accord was the top-selling Honda model for June with sales of 26,792, an increase of 11.8 percent compared to last year. The Civic posted sales of 26,474, an increase of 26.3 percent. Additional models with year-over-year increases included the CR-V, up 16.9 percent with sales of 16,041 and the Pilot, up 10.0 percent with sales of 8,986.
"June brought impressive double-digit sales gains for Honda's Accord, Civic and CR-V models," said John Mendel, executive vice president of sales for American Honda. "Americans are still seeking out the value and versatility that Honda models offer, and we aim to only improve their options with the all-new CR-Z and completely redesigned Odyssey in the coming months."
Acura Division recorded June sales of 10,839, an increase of 30.9 percent versus June 2009, and year-to-date sales of 61,117, an increase of 20.4 percent. The MDX was the top-selling Acura model for the month with sales of 3,847, up 63.6 percent. The RDX and TSX models also had June increases with sales up 52.6 percent and 32.8 percent, respectively.
Acura Division Up 30.9 Percent, Year-To-Date Sales Up Over 20 Percent
The MDX luxury SUV continued its sales success as Acura's best selling vehicle for June with sales of 3,847, an increase of 63.6 percent. Acura total monthly sales were 10,839 (a 30.9 percent increase) while year-to-date sales* reached 61,117, a 20.4 percent increase over 2009 sales.
"The MDX luxury SUV has always been a strong seller for Acura," said Jeff Conrad, vice president of Acura sales. "The redesign for 2010 is a hit with MDX customers and continues its sales momentum."
The newly redesigned RDX crossover SUV continues to be popular thanks to its just-right sizing and strong turbo power as monthly sales were boosted by 52.6 percent— with 1,352 units sold in June. Acura total truck sales for June were 5,464 which represent a strong 68.8 percent increase.
Acura car sales were led by the TL performance luxury sedan with 2,702 units sold, down 10.5 percent. The TSX sports sedan followed closely with 2,510 units sold, an increase of 32.8 percent increase. Acura total car sales for June were 5,375 which represent a 6.6 percent increase.
*Year-to-date sales based on 151 days for 2010 versus 152 days for 2009. The daily selling rate is calculated with 25 selling days for both June 2010 and June 2009.
*The daily selling rate (DSR) is calculated with 25 days for both June 2010 and 2009. Year-to-date, the DSR is calculated with 151 days for 2010, versus 152 days for 2009. All percentages reflect DSR.
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