February 2012 Honda and Acura Sales Stats
March 01, 2012
Strong consumer demand for new Civic and CR-V drives February sales
American Honda Motor Co., Inc., today reported February 2012 monthly new-vehicle sales of 110,157, an increase of 7.8 percent over February 2011, based on the daily selling rate*. The Honda Division posted February 2012 sales of 98,899, an increase of 8.8 percent year-over-year.
In its second full month of sales, the all-new Honda CR-V eclipsed its previous February record with sales of 24,759, up 24.5 percent over last year's total of 19,096 units. The all-new Civic continued to build momentum with sales of 27,087, up an impressive 36.0 percent compared to February 2011. The Accord posted January sales of 20,702, down 6.3 percent from the same period last year.
"The ultimate arbiter of a vehicle's success is how customers vote with their purchase decision, and customers are voting for Civic," said John Mendel, American Honda executive vice president of sales. "On top of the strong consumer support for the new Civic, we're seeing tremendous demand for the all-new CR-V."
MDX Leads Monthly Sales, But Car Sales Still Best For Acura
Acura's line of sedans again led overall sales in February with 6,612 units sold, up 26.0 percent based on Daily Selling Rate* (DSR). While the TL performance luxury sedan was up 26.0 percent, the TSX sports sedan edged out the TL as Acura's top selling car. Acura light truck sales were 4,646 (down 17.2 percent) led by strong sales of the MDX luxury SUV. Total monthly sales for Acura were 11,258 units (up 0.1 percent) while year-to-date** sales totaled 19,639 (up 2.6 percent).
"2012 is starting off strong for Acura," said Jeff Conrad, Acura vice president of sales. "With a new RDX and an all-new ILX arriving in the Spring, Acura sales are expected to increase significantly."
In February, Acura's best selling car was the TSX sports sedan with 3,373 units sold (up 15.9 percent) which was a monthly record for February sales. The TL performance luxury sedan closely followed the TSX in sales with 3,211 units sold, up 26.0 percent.louis vuitton replica handbags
The MDX luxury SUV once again remained Acura's best selling model in February with 3,583 units sold, down 10.5 percent based on DSR. The RDX crossover SUV was Acura's next best selling light truck with 1,007 units sold, a decrease of 28.1 percent.cheap replica handbags
*The daily selling rate (DSR) is calculated with 25 selling days for February 2012 and 24 selling days for February 2011.
**Year-to-date sales based on 49 days for 2012 and 48 days for 2011.
January 2012 Honda and Acura Sales Stats